Music Makes Beer More BetterYou read that right. Music can improve the taste of beer, according to a new study published in Frontiers in Psychology.
Now there's more motivation for those 12 ounce curls, right? UK music band “The Editors” and Belgian brewers “The Brussels Beer Project” collaborated with researchers to scientifically demonstrate that taking in multisensory information can affect and improve our experience of food and drink.
"We have been able to see that people tend to feel more pleasure when experiencing beverages along with sounds that are part of the beverage's identity", according to the lead researcher.
A previous study found that, while looking for "correspondences between classical music and wine", people perceive the taste of wine as sweeter and enjoyed "the experience more while listening to matching music, than while tasting the wine in silence."
I'll drink to that. Cheers! Responsibly, of course (I've prayed to the Porcelain God and she hath spoken unto me:alcohol is one helluva drug).
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